Summer is here, and with it intense UV rays, dry air, chlorinated pools, ocean salt and dehydration. Previse SunSheer and SunSheer SuperChill - our two newest additions, and the perfect remedy to fight the elements. Broad Spectrum {UV and UVB protection} SPF 25, our SunSheer products are dermatologist tested and approved, hypoallergenic, and water resistant to 40 minutes.
SunSheer and SunSheer SuperChill feature Micronized Titanium Oxide, Micronized Zinc Oxide, Green Tea and other botanicals. The result… proprietary light-weight, sheer products that blocks harmful UVA & UVB rays. Our ZeroSilcone™ recipe is free of harsh preservatives, skin clogging silicones, petroleum, synthetic oils, dyes, and fragrances.
SuperChill also contains soothing and cooling botanicals to fight inflammation caused by heat. Inflammation can be as damaging as extended UV exposure!
When used as directed, and with other sun protection measures, our SunSheer recipes reduce the risk of skin cancer and early skin aging as well as helps prevent sunburn.
Due to high demand this offer is only available until June 8, 2013, midnight eastern standard time. Offer is extended to friends and family. Please feel free to share on all your favorite social network sites, via email, and otherwise.
Boutique beauty curator and entrepreneur, Christine Horovitz, opened Kiss and Makeup with aplomb in 2012. Now in her second year, Ms. Horovitz recently announced the addition of Previse SkinCare to her collection of specialty brands. A cosmetic retail experience for men and women, Kiss and Makeup offers a unique assortment of products that emphasize being eco-friendly, vegan, and animal cruelty free.
Says Ms. Horovitz, “I’m very careful in my choices. As a smaller, independent business I cannot afford to compete with national chains, nor do I want to. Frankly, I’ve personally curated each and every product in Kiss and Makeup. Everything we retail, or use as part of our on-site services, has to be the highest quality. I choose independent brands and products because they are the best in the industry. They do not compromise and neither do I. Previse is already one of my leading brands because their products are free of parabens, petroleum, phthalates, PEG’s, silicone and artificial fragrances. Honestly, there isn’t anything else on the market like Previse. We are incredibly fortunate to have them right here, in our town.”
Previse SkinCare takes pride in recipes that include extracts of daisy flowers, rosemary, ylang ylang, and marine algae. They blend wonderfully potent botanicals with hyaluronic acid, vitamins, and wasbi extract. The combinations help balance surface oil and improve hydration to optimize skin’s fitness.
According to founder and industry vetran Sean Patrick Harrington, “We have a skincare bias. We do not have a gender bias, nor heritage bias. Our patients and clients are men, women, teenagers and grandparents. The single unifying element… our Previse belief that the world can be a safer, healthier, and kinder place. Previse connects people who share this passion. Together we created a company that offers apothecary, professional grade products safe for the individual, safe for the home, safe for the community, and safe for the planet at large.”
The wonder of the natural world around us is astonishing. Previse members are physically active and environmentally concerned, sharing our passion for prevention. In today’s increasingly complicated and uncertain world we are proud to create exceptional skin care recipes to promote overall skin health, taking care not disrupt the environment we all live in.
For our Previse SunSheer sunscreen launch in NYC this spring with Aviva Drescher, we were interested in creating a container with a unique design, which not only would be socially responsible and sustainable, but complimentary to the SunSheer sunscreen packaging, as well as the texture and natural fragrance of our PEG + silicone free recipe. Our interests lead to a collaboration with Distant Village Packaging. The results, we believe speak for themselves tremendously!
Distant Village as a global leader in sustainable packaging. ”We use a cradle to cradle process where we design and produce branded, handmade packaging from natural materials while empowering our Fair Trade artisans in remote villages throughout Southeast Asia. Our mission to promote sustainability includes authenticity and transparency where we share photos with our clients (and their customers) of our amazing artisans handcrafting your custom-designed package”. Kyle Henry VP of Ethos
According to The American Cancer Society, one American dies from melanoma skin cancer every hour. Death is preventable. The five year survival rate for people whose melanoma is detected and treated before it spreads to the lymph nodes is 98%.
As a way to raise awareness of melanoma and other types of skin cancers, and to encourage early detection through self-exams, the American Academy of Dermatology designates the first Monday in May as Melanoma Monday®.
WHAT IS MELANOMA?
Melanoma is the most serious type of skin cancer. It begins in skin cells called melanocytes. Melanocytes are the cells that make melanin, which gives skin its color. Melanin also protects the deeper layers of the skin from the sun’s harmful ultraviolet (UV) rays.
When people spend time in the sunlight, the melanocytes make more melanin and cause the skin to tan. If the skin receives too much ultraviolet light, the melanocytes may begin to grow abnormally and become cancerous. This condition is called melanoma.
There are several identifiable risk factors associated with Melanoma
Ultraviolet [UV] light: Too much exposure to UV radiation is thought to be a major risk factor for most melanomas. The main source of UV rays is the sun. Tanning lamps and tanning beds are also sources of UV rays. People with high levels of exposure to light from these sources are at greater risk for all types of skin cancer.
Moles: People who have more than 50 common moles have a greater chance than others of developing melanoma. Most common moles do not turn into melanoma. If the color, size, shape, or height of a mole changes consult your doctor immediately. If a mole starts to itch, bleed, or ooze, or if you see a new mole that doesn’t look like their other moles tell your doctor immediately.
Light colored skin, freckles and light hair:The risk of melanoma is more than 10 times higher for those with low baseline melanin as compared to those with higher baselines. Caucasians with red or blond hair, blue or green eyes, or fair skin that freckles or burns easily are at increased risk.
Family or Personal history of Melanoma: Around 10% of people with melanoma have a close relative (parent, brother, sister, or child) who has had the disease. This could be due to behavior; the family tends to spend more time in the sun. The heightened risk can be due to genetics; family members have fair skin or share a gene that tends to change (mutate). The heightened risk could be due to all three or any combination of these conditions.
Immunosuppression: HIV and diseases that weaken the immune system, plus certain medicines used in treating organ transplants and other conditions all have something in common; they can impair the immune system, which can lead to an increased risk of melanoma.
Age + Gender: In the United States, men by-and-large have a higher rate of melanoma than women. But this varies by age. Before age 40, the risk is higher for women; after age 40 the risk is higher in men.
Melanoma is the most common cancer in young adults: in people aged 25 – 29 and second to Hodgkins Lymphoma in adolescents and young adults 15 – 29. Studies show that these age groups, even though educated about the dangers of sun expsosure and using better sunscreens, most tween/agers and twenty-somethings are either numb to the message or believe that they won’t be the one in five who gets skin cancer.
Not all skin cancers are sun-related: Skin cancer can show up in surprising hidden places, like on the soles of your feet, on the palms of your hands, under the nails, on the scalp, inside the ears, in the genital area, in the mouth, in the belly button and in the eye. Being vigilantly alert to any changes anywhere on your skin is vital.
Having dark skin does not shield you from skin cancer: Darker skin types are slightly more protected against sun induced skin cancer because of the production of melanin, but they are not immune. Many people with dark skin who get skin cancers are diagnosed at a later stage when the disease is more aggressive + potentially deadly.
There are more than 100 different types of skin cancer: Most skin cancers are linked to sun exposure + immunosuppression. However more rare skin cancers like merkel cell carcinoma, angiosarcoma + dermatofibrosarcoma protuberans can also be diagnosed. Again, being vigilantly alert toany changes anywhere on your skin is vital.
Children can get Melanoma too: While uncommon, is possible. Genetic predisposition can be a strong factor in many recognized cases. Be aware of the risk factors for melanoma and be vigilantly alert to any changes anywhere on your child’s skin.
Please incorporate these sun-safety practices to minimize you and your loved ones risk for Melanoma.
Seek the shade, especially between 10 AM and 4 PM.
Do not burn.
Avoid tanning and UV tanning booths.
Cover up with clothing, including a broad-brimmed hat and UV-blocking sunglasses.
Use a broad spectrum sunscreen with an SPF of 15 or higher every day. For extended outdoor activity, use a water-resistant, broad spectrum sunscreen with an SPF of 25 or higher. ** Read more about Previse SunSheer and SunSheer SuperChill below **
Apply 1 ounce (2 tablespoons) of sunscreen to your entire body 30 minutes before going outside. Reapply every two hours or after swimming or excessive sweating.
Keep newborns out of the sun. Sunscreens should be used on babies over the age of six months.
**Previse SkinCare is pleased to introduce the newest members to our growing family of preventive skin fit and wellness products. SunSheer™ and SunSheer SuperChillare everyday complements to your three-step Previse regimen. Broad Spectrum, SPF 25, dermatologist tested and approved, our SunSheer products are hypoallergenic and water resistant to 40 minutes. The ZeroSilcone™ recipes are free of parabens, phthalates, PEG’s, and petroleum!
Previse SkinCare is offering an exclusive discount of 20% savings on any purchase of Previse [not limited to any one product, nor size of order] Valid until 5.31.13. Simply enter MELMON13at checkout.
“I started using Previse at the advice of my Dermatologist, and initially bought the Previse products in her office. I think that the Purify cleanser is great; I don’t “cleanse” for 1 – 2 minutes, but long enough. It does not leave my skin feeling dry or oily. The best products I have ever used – better than SkinCeuticals, which I was previously using” Ryan S. [Previse Skin Type 3]
How can we help make every day, Earth Day? Prevention is an active behavior. Prevention is not passive. How can we easily make our lifestyles more sustainable and environmentally friendly?
Kill the Energy Beast: Replace incandescent bulbs with compact fluorescent bulbs, Turn off any lights when you leave a room, unplug electrical devices that you do not use frequently. Clean your air filters, use a programmable thermostat so you are not wasting energy when you are not at home or work. At bedtime adjust the thermostat setting.
In the Laundry room: Make sure washing machine is full, wash clothes using cold water cycles, reduce consumption of detergent + fabric softener, air dry your laundry with a clothesline in your backyard, or use wooden drying racks.
Use less water: Fix all leaking faucets. In the bathroom – Turn the water off when shaving, brushing your teeth and conditioning your hair. In the kitchen - Don’t rinse dishes under a running tap, instead use a washing up bowl, make sure dishwasher contains a full load before operating.
Ditch bottled water: At home, school, work and in restaurants. Buy a re-usable water bottle or canteen and use in-house water filtration systems that make tap water a good choice.
Buy your meat and produce locally. By supporting + contributing to your local economy, you are also eliminating the environmental impact of ”food miles”.
Reduce Junk mail at home & in the workplace: Use a free service to opt out of mail delivery catalogs, coupons, credit card offers, phone books, circulars and more. www.CatologChoice.org
Commute without Polluting: Walk or ride a bike to work or school, use local mass transit systems, form office, school + recreational carpools.
Pay attention to packaging: Support stores or co-ops that keep packaging to a minimum, when possible purchase packaging/products that are made from re-cycled products, just say no to paper +plastic bags, take re-usable bags to the grocery store, pack a lunch to work or school everyday.
Avoid the ‘print’ button: Think twice before printing from your computer, when you do print use both sides of the paper. Pay your bills online, read financial statements, emails and magazines online.
What tips do you have for making every day Earth Day?
My name is Lynda. I am 64 and you can see in the close up of me, my skin looks amazing. I am a skin type 1-2.
As part of my job, I am lucky enough to travel to museums around the world to install modern sculptures. In 2012, I had the opportunity travel over 68,000 miles to study and work in museums in Vienna, Paris, Buffalo, Perth (twice), San Francisco, Princeton and Sao Paulo. Besides business travel, I managed to squeeze in some vacation time on the Amalfi coast, Melbourne, Sydney, Siem Reap (Cambodia) and Bangkok. With so much time in planes and airports, and switching frequently between so many different climates and seasons, Previse products are an essential part of my travel kit. I was especially happy to be able to cleanse and treat my skin after touring hot and unshaded archeological sites in South East Asia, or experiencing the polluted air of Bangkok.
The image of me below, is in a tuk-tuk, and taken with Angkor Wat in the background, with the additional images, featuring Tonle Sap Lake, near Siem Reap in Cambodia.
Trips to Australia + South East Asia are 3 weeks plus — no point in going all that way and shorting out. Next, I am planning to spend 2 weeks in Indonesia. First Bali with its arts and paradisiacal landscape, then Yogyakarta to see Borobudur.
I am checking off those World Monument Sites as fast as I can!
Lynda APRIL 2013
“Sassy” (defined as being lively, bold and full of spirit!)
SASSY WATER will help you stay hydrated easily now through the end of summer! The easy mix of lemon, cucumber, ginger, and water, creates a refreshing and healthy drink loaded with natural vitamins and minerals. Cucumber lends a cool, fresh flavor while the mint gives it some pop! Sassy Water is a favorite of our Previse SkinCare, VP of Professional Education, Beth Close from Savannah, GA. Thanks for sharing Beth!
Fact:
Water is essential to your body’s metabolism and skin regeneration – producing new skin cells and growing new hair in follicles. The highways bringing nutrients to your skin and taking metabolic debris away, are the blood vessels. Water helps move blood flow smoothly through our bodies and also washes away toxic by-products.
3 quarts of water
1 teaspoon freshly grated or thinly sliced ginger
1 medium cucumber thinly sliced
2 medium lemons thinly sliced
3 – 4 sprigs of mint leaves gently bruised
Prep Time: 5 mins Yields: 10 – 12 glasses
Slice and prepare ingredients. Place in the bottom of a pitcher. Add water. Chill over-nite or for at least 8 hours. Enjoy!
What are some of your natural + refreshing favorites for spring summer or anytime? We would love you to post a recipe or include a link in the comments section….
Dermatologist tested & approved, Hypoallergenic, and water resistant to 40 minutes.
Micronized Titanium Oxide, Micronized Zinc Oxide, Green Tea and other botanicals help create Previse’s proprietary light-weight, sheer product that blocks harmful UVA & UVB rays. The ZeroSilconeTM recipe is free of harsh preservatives, skin clogging silicones, petroleum, synthetic oils, dyes, and fragrances. When used as directed, and with other sun protection measures, SunSheer reduces the risk of skin cancer and early skin aging as well as helps prevent sunburn.
Scientists agree that UV radiation harms the skin by damaging collagen fibers and destroying vitamin A, which accelerates aging of the skin. UVA can contribute to skin cancer via indirect DNA damage; it penetrates deeply, but it does not cause sunburn. UVA can be worse because there is no burning or reddening of the skin, which means UVA is able to penetrate for long periods without us knowing. UVB rays are shorter than UVA and do cause burning, which damages the skin. SunSheer is the ideal complement to our three- step, three-minute Previse Skincare regimen to keep skin fit and healthy at any age.
Signature botanical is pink grapefruit
Sheer formula is non-greasy
SunSheer™ SuperChill is our Broad Spectrum, SPF 25 skin cancer and skin damage prevention champion. Our SunSheer SuperChill recipe includes wonderful botanicals and cooling ingredients to help minimize inflammation; it is like a breath mint for the skin! For those with sensitive skin, or otherwise do not care for a natural cooling sensation, SunSheer Regular, includes the exact same beneficial ingredients without the cooling sensation.
SunSheer helps block harmful UVA and UVB rays. SunSheer provides hypoallergenic UVA/UVB protection, and is suitable for all Previse Skin Types
Our skin is our single largest organ. We try to eat right, exercise, take nutritional supplements, and drink plenty of water to stay healthy and fit. Previse complements health and wellness practices. Their custom recipes blend botanicals with nutritive, aromatic and hydrating ingredients in hand-crafted, small batches so we ship the freshest product with highest potency for ultimate benefit.
SunSheer will retail for $36. It will be available March 30, 2013 at www.previsecare.com and exlcusive US dermatology and spa locations.
* Special Introductory Offer: March 29, 30 and 31 only Save 25% on Previse Sunsheer. Simply use the SunSheer25 code during check out!!
Previse SkinCare founder Sean Patrick Harrington debuted Previse SunSheer alongside ‘healthy housewife’ Aviva Drescher (Real Housewives of New York City).
Aviva Drescher, who uses Previse herself, chose to speak candidly about her support for the line and her decision to take her healthy life one-step further by taking a proactive approach in limiting the chemical exposure to herself and her family via the products they use.
“SunSheer is a product that I can use and my entire family can use. When it comes to Previse I know my skin is in good hands,” said Aviva.
After undergoing personalized consultations for the brand’s customized three step regimen, editors had the opportunity to experience the new Broad Spectrum SPF 25 mineral based sunscreen ($36 retail). When used as directed the lightweight sheer sunscreen reduces the risk of skin cancer and early skin aging as well as helping to prevent sunburn.
In an intimate discussion Sean talked about Previse, the special ingredients and the brands passion for prevention. More than just an anti-aging line, Previse takes a proactive approach to skin health and a conscious effort toward skin fitness. As skin loses its elasticity fine lines and wrinkles begin to show. So how do you give your skin a fighting chance?
“By taking an active roll in the health and fitness of our bodies largest organ, we are preventing the unwanted signs of aging and reducing the risk of skin problems including skin cancer,” says Sean.
Previse is about prevention, being proactive and being an advocate for your skin. With Previse’s youngest client age 11, and most mature client age 88, the brand shows it’s never too early or too late to start improving the fitness of your skin.
The Previse Skin Care Team: Left – Right : Leilah Mundt Founder & Owner of Creme Collectives, Previse Skin Care Professional Account Sales Manager, Rachel Meiss: RM Communications, Sean Patrick Harrington Founder + CEO, Previse Skin Care, Aviva Dresher, Tamy Ottomeyer, RN & Previse Wellness Expert, Beth Close: Previse SkinCare, VP Professional Education, Matt Dillon: MD Public Relations
