‘SKIN CANCER, TAKE A HIKE!’ + SPOT SKIN CANCER INITIATIVES

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Dr Ellen Marmur, Founding Director of Marmur Medical, 12 East 87th Street, New York, announced a new, exciting and rather arduous initiative this year. Her inaugural fundraise, Skin Cancer, Take a Hike! takes colleagues, friends and members of the Previse SkinCare Team on a two-week excursion to Africa, and 9 day climb up Mt. Kilimanjaro. The team will begin their journey on July 18, and return home July 30, 2014. The exhausting event raises $1 million for the American Academy of Dermatology [AAD] SPOT Skin Cancer campaign, which provides public awareness and critical skin cancer prevention and detection programs. Her passion is motivated by her personal experience and those of her patients.  Please CLICK to donate to the cause.

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WHAT IS PREVISE SKINCARE’S ENVOLVEMENT? Previse will jump-start honest conversations on the alarming rate of increase in skin cancer, and how pollution, decreased ozone layer, and increased UV radiation are damaging our DNA. Just as Mt. Kilimanjaro is under attack by climate change, so too is our skin!

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THE AMERICAN ACADEMY OF DERMATOLOGY [AAD] + SPOT SKIN CANCER

Founded in 1938, the ADD is the largest, most influential and representative Dermatology group in the United States. with a membership of more than 18, 000, it represents virtually all practicing and Board Certified Dermatologists in the USA with a growing International presence and membership. The AAD’s mission is to promote leadership in Dermatology and excellence in patient care through education, research and advocacy.

Since it’s inception, the AAD has led the way in enhancing patient care, advancing the diagnosis and treatment of skin, hair and nails, and advocating high standards in clinical practice, education and research in Dermatology. The AAD is a 501c(3) that is publicly supported.

SPOT Skin Cancer, provides educational programs, activities and online resources to educate the public about how to prevent and detect skin cancer.

  • The National Skin Cancer Screening Program has provided 2.3 million people with free skin cancer screenings since 1985
  • Since 2000, over 573, 000 individuals have benefitted from the National Shade Structure Program
  • The AAD has partnered with Major League Baseball on ‘PLAY SUN SMART’ to raise awareness about skin cancer and offfer detection and prevention tips to over 30,000 people – baseball players, team staff and fans since 1999
  • Through Public Educational Materials, such as skin cancer public service advertisements promoting the importance of sun protection and the dangers of indoor tanning, the AAD has generated over $33 Million in earned media and has produced more than 815 Million gross impressions in the US alone.

SKIN CANCER ‘QUICK FACTS’

  • More than 3.5 million non-melanoma skin cancers in more than 2 million people are diagnosed in the United States annually.
  • Current estimates are that 1 in 5 Americans will develop skin cancer in their lifetime
  • By 2015, it is estimated that 1 in 50 Americans will develop melanoma in their lifetime
  • Melanoma incidence rates have been increasing over the last 30 years.
  • Melanoma is the most common form of cancer for young adults 15 – 29 years old
  • Each year, there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon
  • Every 8 minutes, someone in the US will be diagnosed with melanoma
  • Half of all adults report at least one sunburn in the past 12 months
  • Actinic Keratosis is the most common pre-cancer, it affects more than 58 million Americans

SURVIVAL AND MORTALITY RATES

  • Basal cell and squamous cell carcinomas are the two most common forms of skin cancer, with cure rates approaching 95% if detected early and treated promptly.
  • The 5 year survival rate for people whose melanoma is detected and treated before it spreads to the lymph nodes is 98%
  • 5 year survival rates for regional and distant stage melanomas are 62% and 16% respectively
  • Approximately 75% of skin cancer deaths are from melanoma
  • On average, one American dies from melanoma every hour
  • In 2014, it is estimated that 9,710 deaths will be attributed to melanoma [6,470 Men + 3,240 Women]
  • The World Health Organization estimates that more than 65,000 people a year worldwide will die from Melanoma

RISK FACTORS

  • The major risk factor for melanoma of the skin is unprotected  and excessive exposure to ultraviolet [UV] light
  • Avoiding UV ligh exposure could prevent more than 3 million cases of skin cancer every year
  • Exposure to tanning beds increases the risk of melanoma, especially in women aged 45 years or younger

Click on the following links for more information on MELANOMA, SQUAMOUS CELL CARCINOMA + BASAL CELL CARCINOMA

You can also follow our Previse SkinCare Team’s journey on PINTEREST and Instagram @skincancertakeahike

Please help us with your generous support help raise $1 Million to help prevent and detect skin cancer, and  save lives, by donating to the  ‘Skin Cancer, Take a Hike!’ campaign HERE

HOW DO YOU PREVISE?

MUSE SCHOOL CA FROM SEED TO SKINCARE

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On February 28th 2014, Previse Skincare hosted an intimate lunch and Previse SkinCare session with Suzy Amis Cameron and some of her closest  friends, at the MUSE School in California. The Muse School CA, was founded by Amis Cameron and her sister Rebecca Amis in 2005. The school was started with the concept to “Inspire and prepare young people to live consciously with themselves, one another, and the planet.”

Suzy Amis Cameron + Rebecca AmisThe “Seed to Skincare” event was inspired by the school’s “Seed to Table” program, which teaches students to prep and cook healthy everyday meals at any age, while also providing basic food safety skills and the practicing of food preservation techniques along with other methods for recycling and reducing food waste.

All ingredients in the vegan dishes served at the event were harvested at the school by the children, and were also inspired by the ingredients in Previse Skincare’s all natural skincare line.

Previse Skincare teamed up with Suzy and the MUSE School to celebrate the fifth anniversary of Red Carpet Green Dress and launched their Red Carpet Skin Rescue Kit, with proceeds benefiting the MUSE School. Ingredients in Previse Skincare that were featured in the dishes include wasabi, rosemary, and mint.

New York Dermatologist and founder of Marmur Medical, Dr. Ellen Marmur was also on site at the event to facilitate questions that the group had about skincare, and skin care related issues. As a leader in  skin cancer prevention, Dr.Marmur also discussed the benefits of using an all natural skincare line, along with the best ways to protect yourself against the threats of skin cancer and sun damaged skin.

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How does Previse SkinCare’s mission align with the Red Carpet Green Dress and MUSE School CA.

First, all three of the organizations are fundamentaly environmentally focused.  At Previse SkinCare their ZeroSilicone recipes are free of harsh preservatives, skin clogging silicones, petroleum and synthetic oils.  Secondly, Previse SkinCare President and CEO, Sean Patrick Harrington adds, ‘At Previse, our orientation is focused ultimately towards  population education, which leads to the prevention of skin cancer and sun damaged skin. We passionately believe the world can be a safer, healthier, kinder place by connecting people who share this passion with one another.  We created a company with natural, bio-safe recipes  which are safe for our person/s, home, community and planet, and a philosophy that people want to share with one another.”

Previse Skincare is designed to personalize, nature’s wonders that can improve and maintain skin health. Our company rejects silicones, petroleum, caustic PEGs and phthalates. As leaders in Botanical Research, DNA Technology and Collagen Science, Previse ZeroSilicone™ recipes gently blend hydrating marine algae, hyaluronic acid, vitamin B5, and essential oils to meet the global demand for healthy, authentic, efficacious, and customized products. Further information on Previse is available on the internet at http://www.previsecare.com.

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ABOUT RED CARPET GREEN DRESS (& TUX!)

Red Carpet Green Dress is the first internationally recognized design competition that combines the worlds of fashion and sustainability. Founded by Suzy Amis Cameron in 2009, during husband James Cameron’s epic wins with Avatar, the campaign enters its fifth season during the Academy Awards celebration, March 2, 2014. The Red Carpet Green Dress campaign raises funds for MUSE School CA. Says Amis Cameron, “MUSE School inspires and prepares young people to live consciously with themselves, one another and the planet.” MUSE School CA was founded by Amis Cameron and her sister Rebecca Amis. Amis Cameron personally selected Previse for their luxurious and incredibly effective products. She was drawn to the company’s unflinching commitment to sustainability and product integrity.

DR ELLEN MARMUR is a leading dermatologist and dermatologic surgeon. She is a recognized and admired expert in skin cancer diagnosis and surgery, Mohs surgery reconstructive surgery, cosmetic surgery, and women’s health dermatology. In addition to her private practice, Dr. Marmur is an Associate Clinical Professor in both the Department of Dermatology and the Department of Genetics & Genomic Research at Icahn School of Medicine at Mount Sinai.

For more information on Previse Skincare please visit: http://previsecare.com/

For more information on Red Carpet Green Dress please visit:  http://redcarpetgreendress.com

For more information on Dr. Ellen Marmur and Marmur Medical Center please visit: http://marmurmedical.com/site/

Many, many thanks to the amazing and talented  Brandon Hickman for capturing the eco-essence of the Seed to Skincare event so beautifully.

How do you Previse?

RED CARPET GREEN DRESS + PREVISE SKIN RESCUE

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On February 27, 2014 Red Carpet Green Dress celebrated 5 years of sustainable fashion in Hollywood. Suzy Amis Cameron hosted an evening of cocktails, canapes and silent auction. The event was sponsored by Lux & EcoPrevise SkinCare, Veev, and Haute Chefs. In attendance at the celebration were Suzy Amis Cameron, James Cameron, Kellan Lutz, Naomie Harris, Amber Valletta, Rebecca Amis, Jeff King and more.

Red Carpet Green Dress

Previse SkinCare was honored to share the similar passions, and a firm, unambiguous conviction for eco-conciousness ecofabulousness and environmental stewardship with Suzy Amis Cameron, Dr. Ellen Marmur and our fellow eco-warrior sponsors.

The Red Carpet Green Dress event ‘officially’ launched our personalized Red Carpet SkinRescue Kit – Red Carpet skin is hydrated, radiant, and exceptionally healthy.  For camera ready looks your skin should have a clean matte finish, firm texture and even tone. Proceeds from the sale of each Previse Red Carpet SkinRescue Kit will benefit the Muse School CA, a non-profit reggio-inspired school offering programs for early childhood through the 5th Grade.

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Here is a montage and small collection of our personal favorites taken of Previse Founder, Sean Patrick Harrington and our Medical Director, Dr. Ellen Marmur. Together they celebrated at the Palihouse in West Hollywood, on the Red Carpet, and throughout the evening. For more pictures and  celebrity coverage you can visit the official Red Carpet Green Dress Facebook Website and Facebook page.

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“The Red Carpet Green Dress +  Red Carpet Green Tux worn by Olga Kurylenko and Kellen Lutz made possibly the biggest fashion statement of the night at the Oscars when they hit the red carpet in eco-friendly ensembles.” Entertainment Tonight

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How Do You Previse?

Suzy Amis Cameron Launches Previse Red Carpet SkinRescue

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Featured, Suzy Amis Cameron who announced January 23, 2014, that she and Previse SkinCare are teamed to bring awareness to the importance of living consciously and in harmony with ones environment.  

Full copy of release following the lovely image of Suzy below.  For online release click the image or release headline.

Suzy Amis Cameron

Suzy Amis Cameron

Suzy Amis Cameron Launches Red Carpet SkinRescue Kit and Contest with Previse SkinCare

Los Angeles, CA (PRWEB) January 23, 2014

To help celebrate the fifth anniversary of Red Carpet Green Dress, founder Suzy Amis Cameron has teamed up with Previse SkinCare on the February 1st launch of the Red Carpet SkinRescue Kit, which can help your skin survive awards season, the winter weather or any other challenging scenario.

“I created Red Carpet Green Dress to raise funds for MUSE School CA and also to bring more attention to sustainability,” explains Amis Cameron.  “With over 60% of the student body at MUSE on financial aid, it is hugely important that we have companies like Previse SkinCare who understand the importance of getting involved and lending a hand to this and the future generations of children.” MUSE School CA is a non-profit, educational organization in Malibu Canyon, CA, co-founded by Amis Cameron, which inspires and prepares young people to live consciously with themselves, one another and the planet.

Amis Cameron was drawn to Previse SkinCare’s ZeroSilicone™ recipes, which are free of harsh preservatives, skin clogging silicones, petroleum and synthetic oils. With a value of $169, the kit retails for $135, a 20% discount, with 10% of sales donated to MUSE School CA. Founder and CEO of Previse SkinCare, Sean Patrick Harrington adds, “Our hope is to raise $20,000 for the MUSE School CA once the kit becomes available on February 1st.”

Each kit contains the following Previse products:

Hydrobalm is a moisturizer that contains a blend of essential fatty acids that aid in repairing the skin’s lipid balance. The luxurious, whipped balm is wonderful for overnight repair and ideal for those that suffer from low levels of moisture content in their skin.

HydroMilk is the ideal replacement for pore-clogging, silicone and petroleum based lotions and creams. The light-weight botanical and hyaluronic recipe has potent antioxidant benefits, which makes HydroMilk perfect for frequent, everyday use. HydroMilk launches on February 1, 2014, as part of the Suzy Amis Cameron and Previse event.

Purify is a wash and cleanser replacement. The first of three steps in any Previse regimen, Purify helps gently remove dead skin cells, excess oil, and other contaminants from the skin’s surface. The marine based recipes help improve hydration and normalize the dermis, rather than dry, irritate or otherwise damage the skin like many cleansers and washes. There are four separate Purify products, each customized to meet the targeted needs of the client’s skin.

Jokipiin [jok-e-peen] is a sumptuous exfoliator Previse imports from Finland. The gorgeous textile is woven from 100% organic linen and 100% organic cotton. Previse patients and clients use their Jokipiin face polish cloth with Purify for a fresh, buffed and healthy dermis.

To kickoff the launch, a “Get Red Carpet Ready Contest” will provide one lucky winner and a guest with a once-in-a-lifetime, star-studded weekend in Los Angeles. The package, valued at $4500, includes roundtrip airfare for two to LA in February with hotel accommodations and two tickets to an exclusive Oscar red carpet event hosted by Suzy Amis Cameron on February 27, 2014.

The contest opens on February 1, 2014. Contestants must enter at Previsecare.com where they are offered multiples entry options.  At a minimum contestants must  “Like” Previse Skincare and Red Carpet Green Dress on Facebook. Other entry options include Tweeting about the contest or pinning an image on Pinterest. All entries must be received by midnight on February 16th to be valid. One winner will be randomly drawn from all entrants and notified on February 17.

Red Carpet SkinRescue Kits are individually customized by Previse SkinCare for flawless, red carpet-ready skin. Their natural, marine and botanical-based recipes are curated for perfect, photo-ready, celebrity looks.  For more information on ways to enter and contest details, please visit Previsecare.com.

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About Red Carpet Green Dress: Red Carpet Green Dress is an internationally recognized design competition that combines the worlds of fashion and sustainability.  The contest, entering its fifth year, was conceived by Suzy Amis Cameron during the press tour for husband James Cameron’s film Avatar.  It challenges designers from around the world to create a gown made entirely of sustainable materials with the winning design worn on the red carpet at the Academy Awards by a surprise Hollywood actress. All proceeds from the contest go towards sponsoring children to attend MUSE Schools around the world. For more information, please visit http://www.RedCarpetGreenDress.com.

About Previse: Previse Skincare personalizes nature’s wonders to improve and maintain their clients’ skin health. The company rejects silicones, petroleum, caustic PEGs and phthalates. As leaders in Botanical Research, DNA Technology and Collagen Science, Previse ZeroSilicone™ recipes gently blend hydrating marine algae, hyaluronic acid, vitamin B5, and essential oils to meet the global demand for healthy, authentic, efficacious, and customized products.  Further information on Previse is available online at http://www.previsecare.com.

Red Carpet Green Dress:
Jason Trotter Trotter Public Relations jason@trotterpr.com

Previse:
Rachel Meis Rachel Meis Communications rachel@rachelmeiscommunications.com

“When NOT To Exfoliate”

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As reported in Refinery29, and authored by GABRIELLE KORN. “When NOT to Exfoliate” looks at the downside of exfoliating.

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To further the story we thought to share the following:

1. Though it might seem obvious, we have new patients who come to Previse with irritated and damaged skin.  After consultation we find they are either scrubbing their face too hard or exfoliating too often.  The key is to caress the skin, not treat it abrasively.  Also, over exfoliation can lead to skin irritation and increased sensitivity.  We recommend exfoliating up to three times weekly but not more than four times in a seven day period.

2. Manual vs. mechanical.  We have witnessed a beginning of a trend in the use of mechanical devices and the tendency to damage the dermis.  The objective of exfoliating is to remove some keratin-laden cells from the surface of the dermis, not all.  In fact those keratin saturated cells help protect the skin from the environment.  Gentle exfoliation can help remove excess cells while leaving behind protective cells.  Gentle exfoliation helps unclogs pores, and keep skin clean, toned and free of acne related issues.  With mechanical devices it is possible to over exfoliate, which dries and irritates the skin.  More, mechanical brushes can harbor bacteria. When exfoliating with the same brush over and over it’s possible to spread the bacteria and further irritate and damage the skin.

For clients who want natural exfoliating tools we recommend using an organic textile that is both gentle and effective.  Our Jokipiin Face Polish Cloth is the ideal complement to our Previse three-step regimen. Exfoliating with Previse + Jokipiin can help to maintain a healthy lipid balance, and smoother and more supple skin tone.

3. Do not fail to moisturizer after exfoliating! Removing the outer layer of keratin filled skin cells leaves the skin exposed to the environment.  Failure to moisturize can lead to wrinkle development.

4. Do not [repeat] do not exfoliate 24 hours prior to an event where you are likely to have pictures taken.  And never exfoliate immediately preceding or following a dermatological procedure.  Your doctor should provide specific directions for any procedure, including how to prepare and how to take care of your skin to maximize benefits and healing, while minimizing any scaring or delayed healing.

Get Cozy

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Margit Lai Wun Juhasz, Mount Sinai Medical Student covers the plusses, and plusses of Previse. Her conclusion, it’s wise to Previse!

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It takes “thick skin” as the saying goes. Perhaps, a better phrase, is that it takes “elastic skin” or “hydrated skin.”

Our EE MarineGranules – The New Best Thing? We think so.

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Hot off the Press! Our Previse SkinCare EE [Extra Exfoliating] Marine Granules won’t be hitting the market till this March, but a little sneak peak has the beauty industry buzzing already, in this, the first week of January…. What do you think?

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Belisa Silva, Beauty Editor, Women’s Wear Dailyoffered beauty industry insiders the first look at our natural, research-based innovation, “EE MarineGranules, which industry sources estimate could generate about $1 million in its first year at retail, is also meant to extend and add category dimension to the alphabet cream trend, according to (Sean Patrick) Harrington.”

The article continues, “The offering, which retails for $40, features ingredients like … bamboo stem powder, marine algae extract and jojoba beads for abrasion-free exfoliation. It is designed to buff the skin while soothing it and the amount used can be personalized for a consumer’s skin needs.” EE MarineGranules is a one step $40 process as compared to the $100 multi-step investment with $30 replacement buffers required by electronic exfoliators. Cost effective, physical exfoliating technology or the other choice. We prefer EE MarineGranules.  Read More.

WWD Copyright © 2014 Fairchild Fashion Media. All rights reserved.

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From Elle Magazine Beauty News. “The Skincare Alphabet: Are EE Creams the New Best Thing?” 

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From Huffington Post Style “EE Cream Is The Latest Double Letter Trend to Hit the Beauty Scene”

Screen Shot 2014-01-06 at 8.18.41 AMThe New York Daily News “Introducing the Latest Alphabet Skin Care Product”

Screen Shot 2014-01-06 at 8.33.19 AMHow do you Previse?

VITAMIN C COLLAGEN BOOSTER + PREVISE Q+A

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Today we share a recent Q+A exchange between Previse Wellness Expert, Tamy Ottomeyer and a Previse SkinCare client.  The topic, “How do I use Previse in conjunction with other products?”

Q: I recently started using the Previse three-step skincare line.  I have a question.  I just purchased Truth Serum Vitamin C collagen booster by Ole Henriksen.  I have been putting the serum on before Nutrify Step 2.0 for the last few days.  Is this okay?  What would you recommend?  Jennifer F.

A: What we love about Vitamin C is the antioxidant benefit. Latest research shows that Vitamin C may help slow the rate of free-radical damage. Free radicals can damage collagen, which causes dryness, plus fine lines and wrinkles. The key element derived from Vitamin C is ascorbic acid 2-phosphate. This element can help to neutralize free radicals, and may reverse some DNA damage. You certainly can continue your Ole Henriksen, however the same benefits, and more, are found in Previse Nutrify Step 2.0, and Defend Step 3.0.

My recommendation is that you save your money and simply use Nutrify and Defend twice daily – once in the morning and again in the evening.

  • Our Nutrify recipe includes a healthy dose of Sodium Hyaluronate (Hyaluronic Acid) + Triticum Vulgare (Wheat) Germ Extract to assist in fighting free radicals, improve your skin’s hydration, and reduce fine lines and wrinkles. Additionally you will find Foeniculum Vulgare (Fennel) Fruit Extract, Bellis Perennis (Daisy) Flower Extract, and Panthenol (Vitamin B5). Combined these botanicals and vitamins help to even skin tone, further hydrate your skin, plus add suppleness.
  • Our Defend recipe includes an additional helping of Sodium Hyaluronate (Hyaluronic Acid) + other essential oils and botanicals to fight free radicals and defend your DNA from environmental bombardment.

We advise all readers to read your product labels before buying, and definitely before using. We evaluated the Ole Henriksen product and find several ingredients [or baddies] that we restrict using in Previse products. These ingredients include PEG-12 Dimethicone, artificial fragrance (Parfum), and Yellow 6 (CI 15985).

If you wish to continue using your Ole Henriksen product in conjunction with your Previse SkinCare three-step regimen, apply as directed by the manufacturer, only after you have applied Nutrify Step 2.0, and before Defend Step 3.0.

Jennifer, Please feel free to contact me with any other questions or comments you may have about your Previse SkinCare regimen experience. All of us at Previse are completely devoted to enriching the lives of our clients. Your insight and suggestions are very important in shaping our activities.

How do you Previse?

TOP 10 TIPS TO BECOMING A HEALTHIER ATHLETE

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Previse is thrilled to introduce to you renowned fitness and performance enhancing coach, CEO of Healthplex and author, (+18 time IronMan Triathalon finisher!), “J.R” Rosania as a contributing author to our blog! His simple fitness, health and lifestyle enhancement programs parallel the Previse passion for prevention philosophy.

“Today, I am proud to share with you my top 10 simple nutritional and exercise habits that I try to live by. Participate in them with me, and you will begin that road to  becoming a healthier athlete”.

  1. Find out your BMR – Basal Metabolic rate (metabolism) which is calories expended by the body at rest to maintain current body weight
  2. Know how many calories a day you burn, including exercise. Add your calories burned from your workout with your BMR number and total it up.
  3. Count your calories daily – Get a calorie counter booklet and begin with early morning calories and total up your foods and liquids.
  4. Do at least 30 minutes of aerobic exercise daily. Pick any form of cardio – walking, jogging, swimming, hiking etc.
  5. Eat 6 meals a day, with equal number of calories that total your BMR. For example, lets say your BMR is 1800, eat 300 calories 6 times a day.
  6. Eat leafy greens everyday. Have a green vegetable and/or a multi greens salad
  7. Eat seeds, grains and nuts everyday. Choose between almonds, sunflower seeds and raw mixed nuts.
  8. Drink 1/2 your body weight in ounces of water. Drink 6-8 ounces 8 – 12 times a day
  9. Do two days of 60 – 90 minutes of aerobic cardiovascular exercise. Pick a day where you can spend 1 -2 hours doing your favorite activity.
  10. Engage in some light to moderate strength training 2 times a week. Get on a full body resistance program to build stronger muscles.

Follow JR on twitter @jrrosania and on his blog here.

How do you Previse?

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