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My Dad is gone now. He did everything they tell you to do for a healthy life. He exercised as an avid cyclist, ate well, did not smoke or do drugs, and didn’t engage in any crazy lifestyles. He was an extremely active and healthy man. At 66, he rode in three 200 mile “Double Century” events to earn a California Triple Crown Jersey. He was doing all the things one is supposed to do.


He died at 73. His doctor said he died of metastatic lung cancer. Lung cancer? My father didn’t smoke. It was explained that his lung cancer was brought on by the usually treatable from of skin cancer known as Squamous Cell Carcinoma or SCC. My father’s SCC spread rapidly to his lymph nodes and finally to his lungs. It’s difficult for me to get my mind around the idea that he died of lung cancer due to a usually treatable form of skin cancer.


Squamous cell carcinoma is mainly caused by cumulative UV exposure over the course of a lifetime. SCC’s detected at an early stage and removed promptly are almost always curable and cause minimal damage. But as I said, my Dad’s case progressed away from the easily treatable SCC. Worse, his SCC might have been preventable.

My Dad lived an active outdoor lifestyle. I don’t ever recall him putting on sunscreen. In the 70’s, all the kids had white zinc oxide on our noses and cheeks, but I don’t remember Dad doing the same. He drove our boat, and was our swim team’s “stroke and turn” judge back in the day, spending long days out on the exposed pool deck. He was usually hatless and I don’t think his white polo shirt offered great sun protection. And I know he did not wear sunscreen underneath his shirt back then.


Based on my dad’s general health and activities he should have lived longer. I wanted him to live longer. While skin cancer wasn’t a big known threat years ago, scientific research shows that consistent sunscreen use might have prevented his skin cancer… and his death.

On July 24, 2014, the U.S. surgeon general released a Skin Cancer ‘Call to Action‘, that   addresses skin cancer as a major public health problem…. citing, an alarming “200 percent jump in deadly melanoma cases since 1973”

Skin cancer is the most commonly diagnosed cancer in the United States, with 5 MILLION PEOPLE treated each year.

The scary thing is that something he could have done when he was younger might have paid huge dividends later in life. My Dad didn’t know that not wearing sunscreen could have the effects they did later in life. The key is to make sure people are aware of the hidden risks they are taking with UV exposure now, since the effects and potential skin cancer may not show up until years later.

My dad loved being outside, biking, golfing, waterskiing, snow skiing, etc. He always wore a helmet for safety, but I am sure he rarely wore sunscreen until it was too late. He is greatly missed.

Todd Taylor



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did you check?Your skin is the largest organ of your body, and if you haven’t noticed, it covers more than just your face.  We live in an era where having a unlined, clear and pimple-free face is fashionable; however, it is easy too forget about the rest of the skin on your body. Treat it with respect!

A few things that you may or may not know about your skin:

  • It shields your body from infections and diseases.
  • It protects your body’s delicate tissues underneath, eg. internal organs, bones, and muscles.
  • It mends itself when damaged.
  • It allows your body to regulate its temperature.

Now that you know what your skin does to protect you, does it seem right to only take care of the skin on your face? If you think the answer to that question is “no” then you are correct. Here are some tips to keep both you and ALL of your skin healthy:

Sun Protection

This is one of the most important steps to take when trying to maintain healthy skin. The sun, no matter where you are or what you are doing outside, is always a threat. Your epidermis, the outermost layer of skin, is extremely vulnerable to the UV rays that are put out by the sun. Too much exposure to these rays could lead to various types of skin cancers, wrinkles, sun spots, and moles.

TIP: Always apply a broad spectrum sunscreen to all exposed areas of skin before going outside (Check out the article “Dive in to SPF” to learn more about UV rays).

Regular Moisturizing

No matter what skin type you are, throughout your life, you will have to deal with dry skin.  You’ll often find dry skin on your knees, elbows, and feet. Some people are cursed with naturally dry skin and have to moisturize more frequently than others, but often times dry skin can be caused by overexposure to hot or chlorinated water, dehydration, or by living in exceedingly dry climates. By implementing a moisturizer into your day to day routine, you can almost entirely eliminate dry, irritating and flaky skin from your life.

TIP: Avoid applying products that contain alcohol to your skin (When applied to skin, alcohol breaks down your skin’s protective barrier that would otherwise keep your skin looking healthier for a longer period of time).

Healthy Diet

The appearance of your skin can tell someone a lot about your diet and lifestyle. When trying to maintain clear and healthy skin it is imperative that you embrace a healthy diet. Eating greasy fast food will often leave your skin feeling oily to the touch (this is most obvious on the face but can also be felt elsewhere) as well as not providing your body with a sustainable amount of energy. By eating healthier, non-processed foods, you can almost guarantee that your skin will look and feel better.

TIP: Carrots contain Vitamin A which is known to help treat sun damage and cellulite.

Proper Hydration

When I say “Proper Hydration” I really mean “Avoid large amounts of alcohol.” Staying properly hydrated is one of the most underrated aspects of skin health. When your body is dehydrated, one of the first organs that begin to shut down is the skin. When the skin is dehydrated it starts to feel rough and it begins to tighten and lose its elasticity. One of the most common misconceptions about hydration is that people think that since they are drinking a liquid, they are staying hydrated. This is FALSE; especially when it comes to alcohol. Alcohol, if anything, is a dehydrator. According to an article written on hangovers, alcohol prohibits the production of a hormone called “vasopressin” which is used by the body to recycle water released from the kidneys. When there is no vasopressin, the water released by the kidneys is sent to the bladder to be excreted thus dehydrating the body much faster than normal which in turn causes your skin to become dehydrated.

Tip: Always make sure to drink plenty of water

Following these quick and easy lifestyle tips is just another way for you to stay #SkinSmart!


Dive In To SPF


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405183_288478811208620_929201216_nHi! My name is Grady, I am 17 years old, a competitive swimmer, and Previse Skin Type 1-2. I spend the majority of my time training outdoors under the hot Arizona sun. Due to the year-round high temperatures, I struggle with the immediate problems of staying hydrated (even though I’m in the pool) as well as both applying and reapplying sunscreen every two hours.


I have already suffered through two or three sunburns which have put me at risk for developing skin cancer. I can tell you firsthand that applying sunscreen, no matter what you are doing outside, is always important. Many people fail to realize how harmful the sun’s rays can be to a person’s skin. Unprotected sun exposure can lead to freckles, moles, wrinkles, skin discoloration, and various types of skin cancer.

Sun Protection Factor (SPF) product labeling is the measure of how well a sunscreen will protect your skin from UVB rays, a form of ultraviolet light that is a high contributor towards sun burns and skin cancer.  This is misleading as it does not measure how well it will protect you from UVA exposure, an equally as harmful form of radiation.

I use Previse SunSheer in and out of the water because of its high zinc content that, unlike other sunscreens, masks me from the sun’s harmful UVB and UVA rays. SunSheer is sweat and water-resistant and contains no silicone or parabens that could possibly clog my pores, which allows my skin to stay clear, hydrated, and protected throughout the day.


How do you Previse?





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According to The American Cancer Society, one American dies from melanoma skin cancer every hour. Death is preventable. The five year survival rate for people whose melanoma is detected and treated before it spreads to the lymph nodes is 98%.

As a way to raise awareness of melanoma and other types of skin cancers, and to encourage early detection through self-exams, the American Academy of Dermatology designates the first Monday in May as Melanoma Monday®. Dr. Marmur has initiated the ‘SKIN CANCER, TAKE A HIKE campaign to help fund programs like these to increase skin cancer eductaion, prevention and detection. Find out more about ‘Skin Cancer, Take a Hike!’. To Donate to the cause CLICK HERE.




Melanoma is the most serious type of skin cancer. It begins in skin cells called melanocytes. Melanocytes are the cells that make melanin, which gives skin its color. Melanin also protects the deeper layers of the skin from the sun’s harmful ultraviolet (UV) rays.

When people spend time in the sunlight, the melanocytes make more melanin and cause the skin to tan. If the skin receives too much ultraviolet light, the melanocytes may begin to grow abnormally and become cancerous. This condition is called melanoma.

There are several identifiable risk factors associated with Melanoma

  • Ultraviolet [UV] light: Too much exposure to UV radiation is thought to be a major risk factor for most melanomas. The main source of UV rays is the sun. Tanning lamps and tanning beds are also sources of UV rays. People with high levels of exposure to light from these sources are at greater risk for all types of skin cancer.


  • Moles: People who have more than 50 common moles have a greater chance than others of developing melanoma. Most common moles do not turn into melanoma. If the color, size, shape, or height of a mole changes consult your doctor immediately. If a mole starts to itch, bleed, or ooze, or if you see a new mole that doesn’t look like their other moles tell your doctor immediately.


  • Light colored skin, freckles and light hair:  The risk of melanoma is more than 10 times higher for those with low baseline melanin as compared to those with higher baselines. Caucasians with red or blond hair, blue or green eyes, or fair skin that freckles or burns easily are at increased risk.
  • Family or Personal history of Melanoma: Around 10% of people with melanoma have a close relative (parent, brother, sister, or child) who has had the disease. This could be due to behavior; the family tends to spend more time in the sun.  The heightened risk can be due to genetics; family members have fair skin or share a gene that tends to change (mutate). The heightened risk could be due to all three or any combination of these conditions.
  • Immunosuppression: HIV and diseases that weaken the immune system, plus certain medicines used in treating organ transplants and other conditions all have something in common; they can impair the immune system, which can lead to an increased risk of melanoma.
  • Age + Gender: In the United States, men by-and-large have a higher rate of melanoma than women. But this varies by age. Before age 40, the risk is higher for women; after age 40 the risk is higher in men.

Previse SkinCare Medical Advisor, Dr Ellen Marmur provides startling facts about Skin Cancer in her book Simple Skin Beauty

Melanoma is the most common cancer in young adults: in people aged 25 – 29 and second to Hodgkins Lymphoma in adolescents and young adults 15 – 29. Studies show that these age groups, even though educated about the dangers of sun expsosure and using better sunscreens, most tween/agers and twenty-somethings are either numb to the message or believe that they won’t be the one in five who gets skin cancer.

Not all skin cancers are sun-related: Skin cancer can show up in surprising hidden places, like on the soles of your feet, on the palms of your hands, under the nails, on the scalp, inside the ears, in the genital area, in the mouth, in the belly button and in the eye. Being vigilantly alert to any changes anywhere on your skin is vital.

did you check?

Having dark skin does not shield you from skin cancer: Darker skin types are slightly more protected against sun induced skin cancer because of the production of melanin, but they are not immune. Many people with dark skin who get skin cancers are diagnosed at a later stage when the disease is more aggressive + potentially deadly.

There are more than 100 different types of skin cancer: Most skin cancers are linked to sun exposure + immunosuppression. However more rare skin cancers like merkel cell carcinoma, angiosarcoma + dermatofibrosarcoma protuberans can also be diagnosed. Again, being vigilantly alert to any changes anywhere on your skin is vital.

Children can get Melanoma too: While uncommon, is possible. Genetic predisposition can be a strong factor in many recognized cases. Be aware of the risk factors for melanoma and be vigilantly alert to any changes anywhere on your child’s skin.

umbrellasPlease incorporate these sun-safety practices to minimize you and your loved ones risk for Melanoma.

  • Seek the shade, especially between 10 AM and 4 PM.
  • Do not burn.
  • Avoid tanning and UV tanning booths.
  • Cover up with clothing, including a broad-brimmed hat and UV-blocking sunglasses.
  • Use a broad spectrum sunscreen with an SPF of 15 or higher every day. For extended outdoor activity, use a water-resistant, broad spectrum sunscreen with an SPF of 25 or higher. 
  • Apply 1 ounce (2 tablespoons) of sunscreen to your entire body 30 minutes before going outside. Reapply every two hours or after swimming or excessive sweating.
  • Keep newborns out of the sun. Sunscreens should be used on babies over the age of six months.
  • Examine your skin head-to-toe every month. See our Easy Skin Cancer Screening post for more details.

Previse SkinCare is pleased to introduce the newest members to our growing family of preventive skin fit and wellness products. SunSheer™ and SunSheer SuperChill are everyday complements to your three-step Previse regimen. Broad Spectrum, SPF 25, dermatologist tested and approved, our SunSheer products are hypoallergenic and water resistant to 40 minutes. The ZeroSilcone™ recipes are free of parabens, phthalates, PEG’s, and petroleum!

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How do you Previse?



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Dr Ellen Marmur, Founding Director of Marmur Medical, 12 East 87th Street, New York, announced a new, exciting and rather arduous initiative this year. Her inaugural fundraise, Skin Cancer, Take a Hike! takes colleagues, friends and members of the Previse SkinCare Team on a two-week excursion to Africa, and 9 day climb up Mt. Kilimanjaro. The team will begin their journey on July 18, and return home July 30, 2014. The exhausting event raises $1 million for the American Academy of Dermatology [AAD] SPOT Skin Cancer campaign, which provides public awareness and critical skin cancer prevention and detection programs. Her passion is motivated by her personal experience and those of her patients.  Please CLICK to donate to the cause.


WHAT IS PREVISE SKINCARE’S ENVOLVEMENT? Previse will jump-start honest conversations on the alarming rate of increase in skin cancer, and how pollution, decreased ozone layer, and increased UV radiation are damaging our DNA. Just as Mt. Kilimanjaro is under attack by climate change, so too is our skin!



Founded in 1938, the ADD is the largest, most influential and representative Dermatology group in the United States. with a membership of more than 18, 000, it represents virtually all practicing and Board Certified Dermatologists in the USA with a growing International presence and membership. The AAD’s mission is to promote leadership in Dermatology and excellence in patient care through education, research and advocacy.

Since it’s inception, the AAD has led the way in enhancing patient care, advancing the diagnosis and treatment of skin, hair and nails, and advocating high standards in clinical practice, education and research in Dermatology. The AAD is a 501c(3) that is publicly supported.

SPOT Skin Cancer, provides educational programs, activities and online resources to educate the public about how to prevent and detect skin cancer.

  • The National Skin Cancer Screening Program has provided 2.3 million people with free skin cancer screenings since 1985
  • Since 2000, over 573, 000 individuals have benefitted from the National Shade Structure Program
  • The AAD has partnered with Major League Baseball on ‘PLAY SUN SMART’ to raise awareness about skin cancer and offfer detection and prevention tips to over 30,000 people – baseball players, team staff and fans since 1999
  • Through Public Educational Materials, such as skin cancer public service advertisements promoting the importance of sun protection and the dangers of indoor tanning, the AAD has generated over $33 Million in earned media and has produced more than 815 Million gross impressions in the US alone.


  • More than 3.5 million non-melanoma skin cancers in more than 2 million people are diagnosed in the United States annually.
  • Current estimates are that 1 in 5 Americans will develop skin cancer in their lifetime
  • By 2015, it is estimated that 1 in 50 Americans will develop melanoma in their lifetime
  • Melanoma incidence rates have been increasing over the last 30 years.
  • Melanoma is the most common form of cancer for young adults 15 – 29 years old
  • Each year, there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon
  • Every 8 minutes, someone in the US will be diagnosed with melanoma
  • Half of all adults report at least one sunburn in the past 12 months
  • Actinic Keratosis is the most common pre-cancer, it affects more than 58 million Americans


  • Basal cell and squamous cell carcinomas are the two most common forms of skin cancer, with cure rates approaching 95% if detected early and treated promptly.
  • The 5 year survival rate for people whose melanoma is detected and treated before it spreads to the lymph nodes is 98%
  • 5 year survival rates for regional and distant stage melanomas are 62% and 16% respectively
  • Approximately 75% of skin cancer deaths are from melanoma
  • On average, one American dies from melanoma every hour
  • In 2014, it is estimated that 9,710 deaths will be attributed to melanoma [6,470 Men + 3,240 Women]
  • The World Health Organization estimates that more than 65,000 people a year worldwide will die from Melanoma


  • The major risk factor for melanoma of the skin is unprotected  and excessive exposure to ultraviolet [UV] light
  • Avoiding UV ligh exposure could prevent more than 3 million cases of skin cancer every year
  • Exposure to tanning beds increases the risk of melanoma, especially in women aged 45 years or younger

Click on the following links for more information on MELANOMA, SQUAMOUS CELL CARCINOMA + BASAL CELL CARCINOMA

You can also follow our Previse SkinCare Team’s journey on PINTEREST and Instagram @skincancertakeahike

Please help us with your generous support help raise $1 Million to help prevent and detect skin cancer, and  save lives, by donating to the  ‘Skin Cancer, Take a Hike!’ campaign HERE




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On February 28th 2014, Previse Skincare hosted an intimate lunch and Previse SkinCare session with Suzy Amis Cameron and some of her closest  friends, at the MUSE School in California. The Muse School CA, was founded by Amis Cameron and her sister Rebecca Amis in 2005. The school was started with the concept to “Inspire and prepare young people to live consciously with themselves, one another, and the planet.”

Suzy Amis Cameron + Rebecca AmisThe “Seed to Skincare” event was inspired by the school’s “Seed to Table” program, which teaches students to prep and cook healthy everyday meals at any age, while also providing basic food safety skills and the practicing of food preservation techniques along with other methods for recycling and reducing food waste.

All ingredients in the vegan dishes served at the event were harvested at the school by the children, and were also inspired by the ingredients in Previse Skincare’s all natural skincare line.

Previse Skincare teamed up with Suzy and the MUSE School to celebrate the fifth anniversary of Red Carpet Green Dress and launched their Red Carpet Skin Rescue Kit, with proceeds benefiting the MUSE School. Ingredients in Previse Skincare that were featured in the dishes include wasabi, rosemary, and mint.

New York Dermatologist and founder of Marmur Medical, Dr. Ellen Marmur was also on site at the event to facilitate questions that the group had about skincare, and skin care related issues. As a leader in  skin cancer prevention, Dr.Marmur also discussed the benefits of using an all natural skincare line, along with the best ways to protect yourself against the threats of skin cancer and sun damaged skin.


How does Previse SkinCare’s mission align with the Red Carpet Green Dress and MUSE School CA.

First, all three of the organizations are fundamentaly environmentally focused.  At Previse SkinCare their ZeroSilicone recipes are free of harsh preservatives, skin clogging silicones, petroleum and synthetic oils.  Secondly, Previse SkinCare President and CEO, Sean Patrick Harrington adds, ‘At Previse, our orientation is focused ultimately towards  population education, which leads to the prevention of skin cancer and sun damaged skin. We passionately believe the world can be a safer, healthier, kinder place by connecting people who share this passion with one another.  We created a company with natural, bio-safe recipes  which are safe for our person/s, home, community and planet, and a philosophy that people want to share with one another.”

Previse Skincare is designed to personalize, nature’s wonders that can improve and maintain skin health. Our company rejects silicones, petroleum, caustic PEGs and phthalates. As leaders in Botanical Research, DNA Technology and Collagen Science, Previse ZeroSilicone™ recipes gently blend hydrating marine algae, hyaluronic acid, vitamin B5, and essential oils to meet the global demand for healthy, authentic, efficacious, and customized products. Further information on Previse is available on the internet at



Red Carpet Green Dress is the first internationally recognized design competition that combines the worlds of fashion and sustainability. Founded by Suzy Amis Cameron in 2009, during husband James Cameron’s epic wins with Avatar, the campaign enters its fifth season during the Academy Awards celebration, March 2, 2014. The Red Carpet Green Dress campaign raises funds for MUSE School CA. Says Amis Cameron, “MUSE School inspires and prepares young people to live consciously with themselves, one another and the planet.” MUSE School CA was founded by Amis Cameron and her sister Rebecca Amis. Amis Cameron personally selected Previse for their luxurious and incredibly effective products. She was drawn to the company’s unflinching commitment to sustainability and product integrity.

DR ELLEN MARMUR is a leading dermatologist and dermatologic surgeon. She is a recognized and admired expert in skin cancer diagnosis and surgery, Mohs surgery reconstructive surgery, cosmetic surgery, and women’s health dermatology. In addition to her private practice, Dr. Marmur is an Associate Clinical Professor in both the Department of Dermatology and the Department of Genetics & Genomic Research at Icahn School of Medicine at Mount Sinai.

For more information on Previse Skincare please visit:

For more information on Red Carpet Green Dress please visit:

For more information on Dr. Ellen Marmur and Marmur Medical Center please visit:

Many, many thanks to the amazing and talented  Brandon Hickman for capturing the eco-essence of the Seed to Skincare event so beautifully.

How do you Previse?



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On February 27, 2014 Red Carpet Green Dress celebrated 5 years of sustainable fashion in Hollywood. Suzy Amis Cameron hosted an evening of cocktails, canapes and silent auction. The event was sponsored by Lux & EcoPrevise SkinCare, Veev, and Haute Chefs. In attendance at the celebration were Suzy Amis Cameron, James Cameron, Kellan Lutz, Naomie Harris, Amber Valletta, Rebecca Amis, Jeff King and more.

Red Carpet Green Dress

Previse SkinCare was honored to share the similar passions, and a firm, unambiguous conviction for eco-conciousness ecofabulousness and environmental stewardship with Suzy Amis Cameron, Dr. Ellen Marmur and our fellow eco-warrior sponsors.

The Red Carpet Green Dress event ‘officially’ launched our personalized Red Carpet SkinRescue Kit – Red Carpet skin is hydrated, radiant, and exceptionally healthy.  For camera ready looks your skin should have a clean matte finish, firm texture and even tone. Proceeds from the sale of each Previse Red Carpet SkinRescue Kit will benefit the Muse School CA, a non-profit reggio-inspired school offering programs for early childhood through the 5th Grade.

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Here is a montage and small collection of our personal favorites taken of Previse Founder, Sean Patrick Harrington and our Medical Director, Dr. Ellen Marmur. Together they celebrated at the Palihouse in West Hollywood, on the Red Carpet, and throughout the evening. For more pictures and  celebrity coverage you can visit the official Red Carpet Green Dress Facebook Website and Facebook page.


“The Red Carpet Green Dress +  Red Carpet Green Tux worn by Olga Kurylenko and Kellen Lutz made possibly the biggest fashion statement of the night at the Oscars when they hit the red carpet in eco-friendly ensembles.” Entertainment Tonight


How Do You Previse?

Suzy Amis Cameron Launches Previse Red Carpet SkinRescue


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Featured, Suzy Amis Cameron who announced January 23, 2014, that she and Previse SkinCare are teamed to bring awareness to the importance of living consciously and in harmony with ones environment.  

Full copy of release following the lovely image of Suzy below.  For online release click the image or release headline.

Suzy Amis Cameron

Suzy Amis Cameron

Suzy Amis Cameron Launches Red Carpet SkinRescue Kit and Contest with Previse SkinCare

Los Angeles, CA (PRWEB) January 23, 2014

To help celebrate the fifth anniversary of Red Carpet Green Dress, founder Suzy Amis Cameron has teamed up with Previse SkinCare on the February 1st launch of the Red Carpet SkinRescue Kit, which can help your skin survive awards season, the winter weather or any other challenging scenario.

“I created Red Carpet Green Dress to raise funds for MUSE School CA and also to bring more attention to sustainability,” explains Amis Cameron.  “With over 60% of the student body at MUSE on financial aid, it is hugely important that we have companies like Previse SkinCare who understand the importance of getting involved and lending a hand to this and the future generations of children.” MUSE School CA is a non-profit, educational organization in Malibu Canyon, CA, co-founded by Amis Cameron, which inspires and prepares young people to live consciously with themselves, one another and the planet.

Amis Cameron was drawn to Previse SkinCare’s ZeroSilicone™ recipes, which are free of harsh preservatives, skin clogging silicones, petroleum and synthetic oils. With a value of $169, the kit retails for $135, a 20% discount, with 10% of sales donated to MUSE School CA. Founder and CEO of Previse SkinCare, Sean Patrick Harrington adds, “Our hope is to raise $20,000 for the MUSE School CA once the kit becomes available on February 1st.”

Each kit contains the following Previse products:

Hydrobalm is a moisturizer that contains a blend of essential fatty acids that aid in repairing the skin’s lipid balance. The luxurious, whipped balm is wonderful for overnight repair and ideal for those that suffer from low levels of moisture content in their skin.

HydroMilk is the ideal replacement for pore-clogging, silicone and petroleum based lotions and creams. The light-weight botanical and hyaluronic recipe has potent antioxidant benefits, which makes HydroMilk perfect for frequent, everyday use. HydroMilk launches on February 1, 2014, as part of the Suzy Amis Cameron and Previse event.

Purify is a wash and cleanser replacement. The first of three steps in any Previse regimen, Purify helps gently remove dead skin cells, excess oil, and other contaminants from the skin’s surface. The marine based recipes help improve hydration and normalize the dermis, rather than dry, irritate or otherwise damage the skin like many cleansers and washes. There are four separate Purify products, each customized to meet the targeted needs of the client’s skin.

Jokipiin [jok-e-peen] is a sumptuous exfoliator Previse imports from Finland. The gorgeous textile is woven from 100% organic linen and 100% organic cotton. Previse patients and clients use their Jokipiin face polish cloth with Purify for a fresh, buffed and healthy dermis.

To kickoff the launch, a “Get Red Carpet Ready Contest” will provide one lucky winner and a guest with a once-in-a-lifetime, star-studded weekend in Los Angeles. The package, valued at $4500, includes roundtrip airfare for two to LA in February with hotel accommodations and two tickets to an exclusive Oscar red carpet event hosted by Suzy Amis Cameron on February 27, 2014.

The contest opens on February 1, 2014. Contestants must enter at where they are offered multiples entry options.  At a minimum contestants must  “Like” Previse Skincare and Red Carpet Green Dress on Facebook. Other entry options include Tweeting about the contest or pinning an image on Pinterest. All entries must be received by midnight on February 16th to be valid. One winner will be randomly drawn from all entrants and notified on February 17.

Red Carpet SkinRescue Kits are individually customized by Previse SkinCare for flawless, red carpet-ready skin. Their natural, marine and botanical-based recipes are curated for perfect, photo-ready, celebrity looks.  For more information on ways to enter and contest details, please visit

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About Red Carpet Green Dress: Red Carpet Green Dress is an internationally recognized design competition that combines the worlds of fashion and sustainability.  The contest, entering its fifth year, was conceived by Suzy Amis Cameron during the press tour for husband James Cameron’s film Avatar.  It challenges designers from around the world to create a gown made entirely of sustainable materials with the winning design worn on the red carpet at the Academy Awards by a surprise Hollywood actress. All proceeds from the contest go towards sponsoring children to attend MUSE Schools around the world. For more information, please visit

About Previse: Previse Skincare personalizes nature’s wonders to improve and maintain their clients’ skin health. The company rejects silicones, petroleum, caustic PEGs and phthalates. As leaders in Botanical Research, DNA Technology and Collagen Science, Previse ZeroSilicone™ recipes gently blend hydrating marine algae, hyaluronic acid, vitamin B5, and essential oils to meet the global demand for healthy, authentic, efficacious, and customized products.  Further information on Previse is available online at

Red Carpet Green Dress:
Jason Trotter Trotter Public Relations

Rachel Meis Rachel Meis Communications

“When NOT To Exfoliate”


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As reported in Refinery29, and authored by GABRIELLE KORN. “When NOT to Exfoliate” looks at the downside of exfoliating.


To further the story we thought to share the following:

1. Though it might seem obvious, we have clients new  to Previse with irritated and damaged skin.  After consultation we find they are either scrubbing their face too hard or exfoliating too frequently.  The key is to minimizing ‘skin distress’ is to gently caress the skin and not treat it abrasively. Over exfoliation can lead to skin irritation and increased sensitivity.  We recommend exfoliating up to three times weekly but not more than four times in a seven day period.

2. Manual vs. mechanical.  We have witnessed a beginning of a trend in the use of mechanical devices and the tendency to damage the dermis.  The objective of exfoliating is to remove some keratin-laden cells from the surface of the dermis, not all.  In fact those keratin saturated cells help protect the skin from the environment.  Gentle exfoliation can help remove excess cells while leaving behind protective cells.  Gentle exfoliation helps unclogs pores, and keep skin clean, toned and free of acne related issues.  With mechanical devices it is possible to over exfoliate, which dries and irritates the skin.  More, mechanical brushes can harbor bacteria. When exfoliating with the same brush over and over it’s possible to spread the bacteria and further irritate and damage the skin.

For clients who want natural exfoliating tools we recommend using an organic textile that is both gentle and effective.  Our Jokipiin Face Polish Cloth is the ideal complement to our Previse three-step regimen. Exfoliating with Previse + Jokipiin can help to maintain a healthy lipid balance, and smoother and more supple skin tone.

3. Do not fail to moisturizer after exfoliating! Removing the outer layer of keratin filled skin cells leaves the skin exposed to the environment.  Failure to moisturize can lead to wrinkle development.

4. Do not [repeat] do not exfoliate 24 hours prior to an event where you are likely to have pictures taken.  And never exfoliate immediately preceding or following a dermatological procedure.  Your doctor should provide specific directions for any procedure, including how to prepare and how to take care of your skin to maximize benefits and healing, while minimizing any scaring or delayed healing.

Get Cozy


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Page 1

Margit Lai Wun Juhasz, Mount Sinai Medical Student covers the plusses, and plusses of Previse. Her conclusion, it’s wise to Previse!

Page 2

It takes “thick skin” as the saying goes. Perhaps, a better phrase, is that it takes “elastic skin” or “hydrated skin.”