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Previse SkinCare founder Sean Patrick Harrington debuted Previse SunSheer alongside ‘healthy housewife’ Aviva Drescher (Real Housewives of New York City).

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Aviva Drescher, who uses Previse herself, chose to speak candidly about her support for the line and her decision to take her healthy life one-step further by taking a proactive approach in limiting the chemical exposure to herself and her family via the products they use.

SunSheer is a product that I can use and my entire family can use. When it comes to Previse I know my skin is in good hands,” said Aviva.

After undergoing personalized consultations for the brand’s customized three step regimen, editors had the opportunity to experience the new Broad Spectrum SPF 25 mineral based sunscreen ($36 retail). When used as directed the lightweight sheer sunscreen reduces the risk of skin cancer and early skin aging as well as helping to prevent sunburn.

In an intimate discussion Sean talked about Previse, the special ingredients and the brands passion for prevention. More than just an anti-aging line, Previse takes a proactive approach to skin health and a conscious effort toward skin fitness. As skin loses its elasticity fine lines and wrinkles begin to show. So how do you give your skin a fighting chance?

“By taking an active roll in the health and fitness of our bodies largest organ, we are preventing the unwanted signs of aging and reducing the risk of skin problems including skin cancer,” says Sean.

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Previse is about prevention, being proactive and being an advocate for your skin. With Previse’s youngest client age 11, and most mature client age 88, the brand shows it’s never too early or too late to start improving the fitness of your skin.

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The Previse Skin Care Team: Left – Right : Leilah Mundt Founder & Owner of Creme Collectives, Previse Skin Care Professional Account Sales Manager, Rachel Meiss: RM Communications, Sean Patrick Harrington Founder + CEO, Previse Skin Care, Aviva Dresher, Tamy Ottomeyer, RN & Previse Wellness Expert, Beth Close: Previse SkinCare, VP Professional Education, Matt Dillon: MD Public Relations

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Aviva, with W magazine‘s Beauty Editor Katie Becker +  WWD – Women’s Wear Daily Beauty Market Editor Belisa Silva.

For more information about Previse, please visit  www.previsecare.com

How do you Previse?

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