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Hot off the Press! Our Previse SkinCare EE [Extra Exfoliating] Marine Granules won’t be hitting the market till this March, but a little sneak peak has the beauty industry buzzing already, in this, the first week of January…. What do you think?

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Belisa Silva, Beauty Editor, Women’s Wear Dailyoffered beauty industry insiders the first look at our natural, research-based innovation, “EE MarineGranules, which industry sources estimate could generate about $1 million in its first year at retail, is also meant to extend and add category dimension to the alphabet cream trend, according to (Sean Patrick) Harrington.”

The article continues, “The offering, which retails for $40, features ingredients like … bamboo stem powder, marine algae extract and jojoba beads for abrasion-free exfoliation. It is designed to buff the skin while soothing it and the amount used can be personalized for a consumer’s skin needs.” EE MarineGranules is a one step $40 process as compared to the $100 multi-step investment with $30 replacement buffers required by electronic exfoliators. Cost effective, physical exfoliating technology or the other choice. We prefer EE MarineGranules.  Read More.

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From Elle Magazine Beauty News. “The Skincare Alphabet: Are EE Creams the New Best Thing?” 

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From Huffington Post Style “EE Cream Is The Latest Double Letter Trend to Hit the Beauty Scene”

Screen Shot 2014-01-06 at 8.18.41 AMThe New York Daily News “Introducing the Latest Alphabet Skin Care Product”

Screen Shot 2014-01-06 at 8.33.19 AMHow do you Previse?