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Dr Ellen Marmur, Founding Director of Marmur Medical, 12 East 87th Street, New York, announced a new, exciting and rather arduous initiative this year. Her inaugural fundraise, Skin Cancer, Take a Hike! takes colleagues, friends and members of the Previse SkinCare Team on a two-week excursion to Africa, and 9 day climb up Mt. Kilimanjaro. The team will begin their journey on July 18, and return home July 30, 2014. The exhausting event raises $1 million for the American Academy of Dermatology [AAD] SPOT Skin Cancer campaign, which provides public awareness and critical skin cancer prevention and detection programs. Her passion is motivated by her personal experience and those of her patients.  Please CLICK to donate to the cause.


WHAT IS PREVISE SKINCARE’S ENVOLVEMENT? Previse will jump-start honest conversations on the alarming rate of increase in skin cancer, and how pollution, decreased ozone layer, and increased UV radiation are damaging our DNA. Just as Mt. Kilimanjaro is under attack by climate change, so too is our skin!



Founded in 1938, the ADD is the largest, most influential and representative Dermatology group in the United States. with a membership of more than 18, 000, it represents virtually all practicing and Board Certified Dermatologists in the USA with a growing International presence and membership. The AAD’s mission is to promote leadership in Dermatology and excellence in patient care through education, research and advocacy.

Since it’s inception, the AAD has led the way in enhancing patient care, advancing the diagnosis and treatment of skin, hair and nails, and advocating high standards in clinical practice, education and research in Dermatology. The AAD is a 501c(3) that is publicly supported.

SPOT Skin Cancer, provides educational programs, activities and online resources to educate the public about how to prevent and detect skin cancer.

  • The National Skin Cancer Screening Program has provided 2.3 million people with free skin cancer screenings since 1985
  • Since 2000, over 573, 000 individuals have benefitted from the National Shade Structure Program
  • The AAD has partnered with Major League Baseball on ‘PLAY SUN SMART’ to raise awareness about skin cancer and offfer detection and prevention tips to over 30,000 people – baseball players, team staff and fans since 1999
  • Through Public Educational Materials, such as skin cancer public service advertisements promoting the importance of sun protection and the dangers of indoor tanning, the AAD has generated over $33 Million in earned media and has produced more than 815 Million gross impressions in the US alone.


  • More than 3.5 million non-melanoma skin cancers in more than 2 million people are diagnosed in the United States annually.
  • Current estimates are that 1 in 5 Americans will develop skin cancer in their lifetime
  • By 2015, it is estimated that 1 in 50 Americans will develop melanoma in their lifetime
  • Melanoma incidence rates have been increasing over the last 30 years.
  • Melanoma is the most common form of cancer for young adults 15 – 29 years old
  • Each year, there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon
  • Every 8 minutes, someone in the US will be diagnosed with melanoma
  • Half of all adults report at least one sunburn in the past 12 months
  • Actinic Keratosis is the most common pre-cancer, it affects more than 58 million Americans


  • Basal cell and squamous cell carcinomas are the two most common forms of skin cancer, with cure rates approaching 95% if detected early and treated promptly.
  • The 5 year survival rate for people whose melanoma is detected and treated before it spreads to the lymph nodes is 98%
  • 5 year survival rates for regional and distant stage melanomas are 62% and 16% respectively
  • Approximately 75% of skin cancer deaths are from melanoma
  • On average, one American dies from melanoma every hour
  • In 2014, it is estimated that 9,710 deaths will be attributed to melanoma [6,470 Men + 3,240 Women]
  • The World Health Organization estimates that more than 65,000 people a year worldwide will die from Melanoma


  • The major risk factor for melanoma of the skin is unprotected  and excessive exposure to ultraviolet [UV] light
  • Avoiding UV ligh exposure could prevent more than 3 million cases of skin cancer every year
  • Exposure to tanning beds increases the risk of melanoma, especially in women aged 45 years or younger

Click on the following links for more information on MELANOMA, SQUAMOUS CELL CARCINOMA + BASAL CELL CARCINOMA

You can also follow our Previse SkinCare Team’s journey on PINTEREST and Instagram @skincancertakeahike

Please help us with your generous support help raise $1 Million to help prevent and detect skin cancer, and  save lives, by donating to the  ‘Skin Cancer, Take a Hike!’ campaign HERE