anti-aging, Aviva Drescher, Beauty, Debut, healthy, Healthy Housewife, Housewives of NYC, NYC, Previse, Previse Press, proactive, Product Launch, Rachel Meiss, RMC Communications, skin cancer, Skincare, sun damage, sunscreen, Sunsheer, W Magazine, Womens Wear Daily
Previse SkinCare founder Sean Patrick Harrington debuted Previse SunSheer alongside ‘healthy housewife’ Aviva Drescher (Real Housewives of New York City).
Aviva Drescher, who uses Previse herself, chose to speak candidly about her support for the line and her decision to take her healthy life one-step further by taking a proactive approach in limiting the chemical exposure to herself and her family via the products they use.
“SunSheer is a product that I can use and my entire family can use. When it comes to Previse I know my skin is in good hands,” said Aviva.
After undergoing personalized consultations for the brand’s customized three step regimen, editors had the opportunity to experience the new Broad Spectrum SPF 25 mineral based sunscreen ($36 retail). When used as directed the lightweight sheer sunscreen reduces the risk of skin cancer and early skin aging as well as helping to prevent sunburn.
In an intimate discussion Sean talked about Previse, the special ingredients and the brands passion for prevention. More than just an anti-aging line, Previse takes a proactive approach to skin health and a conscious effort toward skin fitness. As skin loses its elasticity fine lines and wrinkles begin to show. So how do you give your skin a fighting chance?
“By taking an active roll in the health and fitness of our bodies largest organ, we are preventing the unwanted signs of aging and reducing the risk of skin problems including skin cancer,” says Sean.
Previse is about prevention, being proactive and being an advocate for your skin. With Previse’s youngest client age 11, and most mature client age 88, the brand shows it’s never too early or too late to start improving the fitness of your skin.
The Previse Skin Care Team: Left – Right : Leilah Mundt Founder & Owner of Creme Collectives, Previse Skin Care Professional Account Sales Manager, Rachel Meiss: RM Communications, Sean Patrick Harrington Founder + CEO, Previse Skin Care, Aviva Dresher, Tamy Ottomeyer, RN & Previse Wellness Expert, Beth Close: Previse SkinCare, VP Professional Education, Matt Dillon: MD Public Relations
For more information about Previse, please visit www.previsecare.com
How do you Previse?
Today we feature Buckwheat, and No. 3 of our eight-part series on how to improve the fitness of your skin. The series was inspired by this Huffington Post article.
Many of us think that buckwheat is a cereal grain – at least we did until researching the benefits of buckwheat. Buckwheat is actually a fruit seed – that’s right, a seed! Buckwheat is actually related to rhubarb and sorrel, which makes it a suitable grain substitute for people who are sensitive to wheat or other grains that contain protein glutens.
Here are a few “did you knows” that we encourage sharing with family, friends and loved ones – especially those who have tolerance issues with gluten.
- is a good source of the antioxidant rutin, which helps combat inflammation-related skin damage, red, and blotchy skin.
- contains high levels of flavenoids, which block free radicals, giving it strong anti-aging and longevity properties.
- also is high in polyunsaturated fatty acids that act in a similar manner to olive oil – to help enhance skin’s elasticity and smoothness.
- is packed with vitamin B, which is required for the cellular synthesis of skin, nails, hair + vitamin B is can help reduce skin damage caused by sun and environmental over-exposure.
- provides the biotin, which assists cells in processing fats. Research shows that low biotin levels can lead to dry and scaly skin. It is critical to note that our bodies will excrete additional oil to help combat dehydrated skin, which often leads excess excess surface oil, blemishes and other characteristics of unhealthy skin.
HEALTHY BUCKWHEAT RECIPES
- Buckwheat Bread
- Apple Cinnamon Raisin Buckwheat Granola
- Vanilla Blueberry Buckwheat Pancakes
- Buckwheat and Berry Smoothie
How do you Previse?
Fresh on the heels of our successful debut in NYC at the Health and Beauty Expo last week, Previse is very excited to share our first TV review! Christina Farrell, the Makeup Blogger, reviewed Previse Defend on San Diego Living, Channel 8, as part of the station’s “How to Beat the Heat with Summer Beauty Products” segment.
We invite you to watch the segment, and read Christina’s blog.
What exactly are antioxidants? In her book, Simple Skin Beauty, Dr. Marmur writes…
“Antioxidants in certain foods – green tea, olive oil, blueberries, salmon and sunflower seeds to name a few examples – are the superheroes of the nutrient family. Antioxidants are substances that may extinguish and protect your cells against the effects of free radicals – the toxic oxygen molecules that are the by-product of cell renewal, pollution, and sun damage.”
The use of antioxidants is not an overnight fix. Antioxidants simply cannot remedy a problem or concern that quickly. Antioxidant rich products, and foods, should be incorporated as part of your overall prevention regimen.
Antioxidants may be used topically, and aid internally when consumed as part of a healthy diet. Applied directly to your skin, antioxidants can help preserve the normal function of your DNA, and prevent toxic radials from killing cells and collagen prematurely. The result is brighter skin, diminished pigmentation, and reduced fine lines! Further, as part of your skin care regimen, antioxidants can help to avert UV damage, and reduce inflammation caused by UV exposure.
Antioxidants belong to a huge, and rather complex category. The particular antioxidants under this umbrella that are considered beneficial to DNA include:
- Vitamin C – which is critical for healthy body tissue, wound repair and an efficient immune system.
- Vitamin E – important in cell maintenance and also plays an active role in the maintenance of a healthy heart, blood and circulation. It is one of the body’s main antioxidants.
- Vitamin B5 – is terrific for DNA repair and found in sunflower seeds, broccoli, squash, mushrooms, and eggs.
- Polyphenols – which are botanical extracts from green tea, pomegranate, and dark purple grapes to name a few.
- Alpha-lipoic acid – commonly referred to as Omega-3, are natural fatty acids. High concentrations of Omega-3’s are found in salmon, flax seeds, and walnuts.
- Flavonoids – potent plant nutrients present in soy, wild yam, green tea, red wine, and citrus to name a few.
At Previse, we utilize a variety of antioxidant ingredients for their topical properties.
- Green tea – helps reduces cortisol levels and stimulate our immune system.
- Honey – is a terrific humectant, and great nutrient supply for the growth of new tissue.
- Rosemary – studies show rosemary helps fight against mutagenic effects of radiation. Mutagenic effects may lead to melanoma.
- Panthenol (Vitamin B5) – helps stimulate epithelialization critical in wound healing.
- Resveratrol helps scavenge free radicals and protect the skin’s surface from oxidizing.
We invite you to read all about our ingredients that play a vital role in all our recipes, and other ways to improve the health of your skin DNA by visiting Previse.
All these wonderful antioxidant boosters should not be used in lieu of your “sun smart” behavior, which includes Prevising twice daily, paying particular attention to our pre-sun, DNA damage protector Defend Step 3.0 – the prefect complement and foundation to your broad spectrum SPF sunscreen. We further recommend avoidance of the mid-day sun, and wearing sun protective clothing and accessories.